Apple & Nike: Running Mates

Where will it all end?....

"iPod-compatible footwear that tracks runners' training routines is just the beginning of a collaboration between these iconic brands."

So reports Business Week, and goes on:

"Now the two companies behind those logos are teaming up. At an event in New York, Nike and Apple said they are collaborating on a series of products that bridge the gaps between sports, electronics, and entertainment.

Their first jointly produced product: the Nike+iPod Sport kit, which involves an electronic sensor inserted under the inner sole of a new Nike running shoe dubbed the Moire (pronounce (MOR-ay). That sensor talks to a small wireless receiver that attaches to Apple's iPod nano music player."

Read the full details of this evolution in foot and ear-wear here.

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