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Testing travel bloggers with caution

Roger Collis has for many years written for the Travel Section of the IHT.

This week he looks at blogs by travellers. Thinly disguised adverts or genuine?

"Beware of bogus blogs is the watchword for travelers seeking unbiased information. There is something seductive about the immediacy of the personal blog, a community of fellow travelers sharing that authentic feeling, until you detect the powers behind it.

Public relations agencies have long embraced blogging as just another means of getting their message out. And some Internet sites posing as blogs are clearly Web pages for advertisers."

An interesting read, here, for the traveller who seeks to be across what is happening in the travel world, assessments of hotels, etc.

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