"Info ops?". Not heard of them before? Well the Pentagon - most likely like its counterparts around the world - spends an enormous amount on what, in essence, is PR by another name. Only problem is, as USA Today reports, the whole exercise is basically worthless despite the cost.
"As the Pentagon has sought to sell wars in Iraq and Afghanistan to often-hostile populations there, it has spent hundreds of millions of dollars on poorly tracked marketing and propaganda campaigns that military leaders like to call "information operations," the modern equivalent of psychological warfare.
From 2005 to 2009, such spending rose from $9 million to $580 million a year mostly in Iraq and Afghanistan, Pentagon and congressional records show. Last year, spending dropped to $202 million as the Iraq War wrapped up. A USA TODAY investigation, based on dozens of interviews and a series of internal military reports, shows that Pentagon officials have little proof the programs work and they won't make public where the money goes. In Iraq alone, more than $173 million was paid to what were identified only as "miscellaneous foreign contractors."
From 2005 to 2009, such spending rose from $9 million to $580 million a year mostly in Iraq and Afghanistan, Pentagon and congressional records show. Last year, spending dropped to $202 million as the Iraq War wrapped up. A USA TODAY investigation, based on dozens of interviews and a series of internal military reports, shows that Pentagon officials have little proof the programs work and they won't make public where the money goes. In Iraq alone, more than $173 million was paid to what were identified only as "miscellaneous foreign contractors."
"What we do as I.O. is almost gimmicky," says Army Col. Paul Yingling, who served three tours in Iraq between 2003 and 2009, including as an information operations specialist. "Doing posters, fliers or radio ads. These things are unserious."
Comments