Afghan shooting: Merely a PR issue?

Sober reflection on the shooting and killing of Afghans in Kabul would consider it in a much wider and deeper context than what it means on the PR level.  Not so for the American media.    FAIR reports:

"The news that a U.S. Army sergeant killed 16 civilians, most of them children, in southern Afghanistan early Sunday morning was treated by many media outlets primarily as a PR challenge for continued war and occupation of that country.

"Afghanistan, once the must-fight war for America, is becoming a public relations headache for the nation's leaders, especially for President Barack Obama," explained an Associated Press analysis piece (3/12/12). Reuters (3/12/12) called it "the latest American public relations disaster in Afghanistan."

On the NBC Today show (3/11/12) the question was posed this way: "Could this reignite a new anti-American backlash in the unstable region?" The answer: "This is not going to bode well for the U.S. and NATO here in Afghanistan," explained reporter Atia Abawi. "Obviously people here very fearful as to what's going to happen next, what protests will come about throughout different parts of Afghanistan, and how the Taliban are going to use this to their advantage." "People," as used here, would not seem to include Afghans, who are presumably less frightened by protests against a massacre of children than they are by the massacre itself.

The front-page headline at USA Today (3/12/12) read, "Killings Threaten Afghan Mission." The story warned that the allegations "threaten to test U.S. strategy to end the conflict." In the New York Times (3/12/12), the massacre was seen as "igniting fears of a new wave of anti-American hostility." The paper went on to portray occupation forces as victims:

The possibility of a violent reaction to the killings added to a feeling of siege here among Western personnel. Officials described growing concern over a cascade of missteps and offenses that has cast doubt on the ability of NATO personnel to carry out their mission and has left troops and trainers increasingly vulnerable to violence by Afghans seeking revenge.


The fact that the massacres occurred two days after a NATO helicopter strike killed four civilians was "adding to the sense of concern."

Another Times piece (3/12/12) began with this:

The outrage from the back-to-back episodes of the Koran burning and the killing on Sunday of at least 16 Afghan civilians imperils what the Obama administration once saw as an orderly plan for 2012.


That sounds as if "outrage" is the most serious problem--the reaction to the actions, not the actions themselves."