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Brazil: Beyond "Girl from Ipanema"

Brazil isn't a country which rates much attention in the media. It seems to be lumped together with all those "foreign" and unstable countries down there somewhere in South America - and that's it!

Visiting Brazil where he once lived, op-ed columnist for The New York Times and IHT Roger Cohen reveals some things about the country which are bound to suprise the ignorant amongst us.

"They’re piling in. They want a piece of the action in the big South American nation that posted 7.5 percent growth last year. Oil discoveries, a commodities boom, sound economic management, political stability, the World Cup in 2014 and the Olympics in 2016 have combined to produce a Brazil fever that feels a touch heady to me.

In Leblon, the area adjacent to Ipanema where I used to live, apartment prices have quadrupled in a year. Sotheby’s International Realty is expecting a quadrupling of real estate sales this year, according to O Globo newspaper. The big price hikes reflect growing interest among foreigners, especially Europeans and Chinese who see opportunity ahead of the two big sporting events.

Take your pick of the head-turning figures. There were 12 new Brazilian billionaires on this year’s Forbes list of the world’s wealthiest people. Foreign direct investment has grown at a compound rate of 26 percent over the past five years and reached close to $48.5 billion in 2010. Consumer credit is taking off. In a land where loans were long hard to get, the net stock of credit increased 21 percent in the past year. Streets are clogged with cars, restaurants full.

A bubble in the making? It’s possible. But Brazilian banks have generally proved prudent, and macroeconomic policies now have a steady track record over three presidencies, one that has contrived to ease the worst extremes of poverty while satisfying international investors eager to put capital behind Brazil’s rapid emergence.

A new buzzword in economic circles is “convergence,” the process by which the developing economies in which five billion people live (194 million of them in Brazil) are closing the gap on developed economies more than 150 years after the Industrial Revolution first opened the gulf. To arrive in Brazil these days from the United States or Europe is to feel the world turned on its head.

Breathless optimism replaces economic gloom. A new $22 billion high-speed train will link Rio and São Paulo. People believe their kids are going to live better than they do. Brazilians talk to the Indians and to the Chinese about investments; they feel the old powers are becoming marginal to the 21st century. China alone has invested $37.1 billion in Brazil since 2003, mainly in mining and oil."

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