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What do women want? Just ask!

"More companies, in the United States and elsewhere, have realized that they overlook women at their own financial peril. The companies are realigning their marketing and design practices, learning to court an increasingly female-centric consumer base that boasts more financial muscle and purchasing independence than ever before."

The NY Times reports on the obvious which everyone seems to have been overlooked. Read the full piece here - and the example of a Canadian company, Shane Homes, which understood the facts of life.

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