Australia ranks at #10

Terry Lane writing in The Sunday Age:

"The latest Anholt Nations Brand Index was published last week.

Researcher Simon Anholt polls 25,903 individuals around the world to see how they regard a group of nations. Australia comes in at number 10 on the overall rankings and is seen as a beaut place to visit, with friendly natives, but not too good at sport.

What? Billions spent on pampering children at the various sports institutes around the country and the world reckons the Poms do better than us on the field? (Britain is ranked sixth for sporting prowess.)

We rank near the bottom of the pile for cultural richness, along with New Zealand, Singapore and the US. And here lies the paradox in assessing national brand power. How can the US, the richest English language culture in the world, rank at the bottom?"

Read, here, the analysis of the rankings and how Israel also comes out very badly in the poll.

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