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The end of "mass affluance"

The American middle class, concludes a new study from the ad industry’s top trade journal, has essentially become irrelevant. In a deeply unequal America, if you don’t make $200,000, you don’t matter.

"A small plutocracy of wealthy elites drives a larger and larger share of total consumer spending and has outsize purchasing influence."

Read a full piece from Too Much, here, of how advertising is going to change....and the losers.

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