Skip to main content

Happy birthday Helvetica!

Now this is an unusual birthday celebration.

The typeface, Helvetica, so widely used in the Apple Mac sphere, celebrates its 50th birthday this year. And, now comes a documentary [critically praised] on the font:

"Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day."

As for the typeface itself:

"Helvetica was developed by Max Miedinger with Eduard Hoffmann in 1957 for the Haas Type Foundry in M√ľnchenstein, Switzerland. In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Haas' director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland, when Haas' German parent companies Stempel and Linotype began marketing the font internationally in 1961.

Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity."

Comments

Popular posts from this blog

Donald T: First seduced..... then betrayed!

All those supporters of Trump - who, heaven's only knows, got him headed for the White House - are in a for more than a rude awakening and shock.   Whatever Trump "promised" is just not going to happen....as Paul Krugman so clearly spells out in his latest op-ed piece "Seduced and Betrayed by Donald Trump" in The New York Times.

"Donald Trump won the Electoral College (though not the popular vote) on the strength of overwhelming support from working-class whites, who feel left behind by a changing economy and society. And they’re about to get their reward — the same reward that, throughout Mr. Trump’s career, has come to everyone who trusted his good intentions. Think Trump University.

Yes, the white working class is about to be betrayed.

The evidence of that coming betrayal is obvious in the choice of an array of pro-corporate, anti-labor figures for key positions. In particular, the most important story of the week — seriously, people, stop focusing on Trum…

Snooping..... at its worst

The Brits have just brought in legislation which allows for unprecedented "snooping" in a Western democracy - says Edward Snowden.   Let truthdig explain....

"On Tuesday, the United Kingdom instated the Investigatory Powers Act 2016, a piece of legislation described by whistleblower Edward Snowden as “the most extreme surveillance in the history of western democracy.”

The law, informally known as the “Snooper’s Charter,” spent over a year in Parliament before it was passed. The Guardian reported:

"The new surveillance law requires web and phone companies to store everyone’s web browsing histories for 12 months and give the police, security services and official agencies unprecedented access to the data.

It also provides the security services and police with new powers to hack into computers and phones and to collect communications data in bulk. The law requires judges to sign off police requests to view journalists’ call and web records, but the measure has been descri…

A "Muslim Register"

Outrageous is the word which immediately comes to mind - the idea of a  Muslim Register which Trump has floated.     And how and by or through whom would this Registry comes into being?    Let The Intercept explain.....

"Every American corporation, from the largest conglomerate to the smallest firm, should ask itself right now: Will we do business with the Trump administration to further its most extreme, draconian goals? Or will we resist?

This question is perhaps most important for the country’s tech companies, which are particularly valuable partners for a budding authoritarian. The Intercept contacted nine of the most prominent such firms, from Facebook to Booz Allen Hamilton, to ask if they would sell their services to help create a national Muslim registry, an idea recently resurfaced by Donald Trump’s transition team. Only Twitter said no.

Shortly after the election, IBM CEO Ginni Rometty wrote a personal letter to President-elect Trump in which she offered her congratulation…