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Mickey and Ronald Part Company

After what might seem like a marriage made in "commercial" heaven, Disney Corp. and McDonalds are to go their separate ways as a result of Disney being concerned about health implications from being associated with the McDonald's Happy Meals.

"Disney has become increasingly worried that its links to McDonald's would damage its family friendly image. The newspaper cited "multiple high-ranking sources" in the company and quoted the Apple Computers boss, Steve Jobs, who became Disney's largest shareholder after its takeover of Pixar. Mr Jobs said during a conference call: "There is value in fast-food tie-ins. But there are also some concerns, as our society becomes more conscious of some of the implications of fast food."

This news - as reported here, in full, in The Independent - might give Health Minister Abbott pause for thought given his avowed reluctance to see children "protected" from junk food. Who, one might ask, is he protecting?

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