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Obama utilises the internet to advantage

BBC News reports on how modern technology, the internet, has been used to great effect by Obama in his quest to become the Democratic party's nomination as presidential candidate:

"With Barack Obama moving close to victory in the Democratic presidential primary campaign, the internet has proved one of the key tools to his success. And it may well give the Democrats a big advantage during the Presidential race itself .

The internet has been moving to the mainstream of political life in the US for some years.
But in this presidential cycle it has been particularly important for the Obama campaign, which was starting from scratch with few resources and little name recognition.

The internet favours the outsider, and gives them the ability to quickly mobilise supporters and money online.

And the more nimble use of the internet by the Obama campaign in its early stages helped him overcome the huge initial lead of Hillary Clinton in the presidential nominating race."

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