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And the winner of the US presidential election is.......the media!

Here is a country with some 12 million unemployed, a health system which really only "covers" the well-off and untold issues facing it....and what is money spent on for the upcoming US presidential election?   Advertising by the so-called super PACS.

"After the votes are counted in November, there will be a big winner in the 2012 election who is not Mitt Romney, Barack Obama nor their top donors. This winner does not want to change anything about how America’s latest national election was run.

The unadvertised victors are media businesses that are seeing political advertising profits reach into the billions. There is no one estimate that combines all of 2012’s campaign advertising across all media, but one of the biggest winners clearly will be local TV stations and regional TV networks in 10 presidential swing states—and in California because of its costly statewide ballot measures.

These TV stations alone will earn $2.8 billion in the 2011-12 election cycle, according to a forecast by Moody’s Investors Service, with a big slice of profits coming from shadowy political groups that sprouted like mushrooms after the Supreme Court’s Citizens United decision in early 2010. They are part of media landscape that last month surpassed the 2008 presidential campaign’s spending record."

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