Fox News, already so clearly established to be unreliable - if downright fabricating its "news" - in what it broadcasts is believed by Americans "most or all" of the time.
That is truly scary!
"In the 7 March issue of the Tribune, Mark Seddon reported on the threat that Glenn Beck, "as a sort of hired gauleiter on Fox News", poses to American democracy. The article hit the nail on the head when it comes to Beck's paranoiac propaganda. Seddon, however, misses the broader danger of the Murdoch-owned Fox News: the media outlet's audience is growing even as its programming veers away from broadcast journalism and shapes instead a rightwing political operation.
Consider the facts: more than twice as many Americans watch Fox News as watch CNN, the next most popular cable news channel, and almost five times as many as watch MSNBC. Fox's audience cuts across age, gender, race, education, and income level. The average Fox News viewer is a male between the ages of 30 to 49 -- far from most people's perception that mostly seniors watch Fox. So where Seddon pointed to a fabled minority audience of "not-so-bright … American citizens", Fox is instead popular among a wide swath of well-educated, contributing members of society. Fox's audience includes your neighbour, your cousin and the guy in front of you in line every morning at Starbucks.
This growing audience also puts significant faith in the credibility of the news delivered by Fox, even while trust in other major news outlets declines. Fox is among the most trusted news outlets in the US, despite countless demonstrable instances of their anchors and pundits spreading misinformation. This rise in influence is not an accident or a coincidence. It is the result of a sophisticated strategy to gain market dominance through an almost monopolistic aggregation of media platforms in individual markets, an aggressive strategy of cross-marketing between entertainment and news, and a systematic denigration by Fox News on air of all other outlets.
Fox's pre-eminent position has had an irrefutable and destructive impact on the state of political discourse in the United States. Since its inception, Fox News has performed as a political party, not as an objective journalistic outlet. Since President Obama took office, Fox has succeeded not only in spreading misinformation and lies, but also in entrenching those fictions so that its audience relates to them as irrefutable fact. One in four Americans believes "most or all" of what's said on Fox News, despite Fox's fabrication of everything from death panels to Climategate. (Coined by Sarah Palin, the term "death panels" -- an inaccurate claim that the healthcare reform bill would require end-of-life counseling -- was picked up by Fox to advance the provocative and false threat that the government would "tell grandma and grandpa… how and when to die". Climategate is Fox's name for the so-called scandal in which emails -- stolen and then distorted -- from the UK's Climate Research Unit suggested that "scientists are fudging data to make their case for global warming", when the "evidence isn't really there.")"
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That is truly scary!
"In the 7 March issue of the Tribune, Mark Seddon reported on the threat that Glenn Beck, "as a sort of hired gauleiter on Fox News", poses to American democracy. The article hit the nail on the head when it comes to Beck's paranoiac propaganda. Seddon, however, misses the broader danger of the Murdoch-owned Fox News: the media outlet's audience is growing even as its programming veers away from broadcast journalism and shapes instead a rightwing political operation.
Consider the facts: more than twice as many Americans watch Fox News as watch CNN, the next most popular cable news channel, and almost five times as many as watch MSNBC. Fox's audience cuts across age, gender, race, education, and income level. The average Fox News viewer is a male between the ages of 30 to 49 -- far from most people's perception that mostly seniors watch Fox. So where Seddon pointed to a fabled minority audience of "not-so-bright … American citizens", Fox is instead popular among a wide swath of well-educated, contributing members of society. Fox's audience includes your neighbour, your cousin and the guy in front of you in line every morning at Starbucks.
This growing audience also puts significant faith in the credibility of the news delivered by Fox, even while trust in other major news outlets declines. Fox is among the most trusted news outlets in the US, despite countless demonstrable instances of their anchors and pundits spreading misinformation. This rise in influence is not an accident or a coincidence. It is the result of a sophisticated strategy to gain market dominance through an almost monopolistic aggregation of media platforms in individual markets, an aggressive strategy of cross-marketing between entertainment and news, and a systematic denigration by Fox News on air of all other outlets.
Fox's pre-eminent position has had an irrefutable and destructive impact on the state of political discourse in the United States. Since its inception, Fox News has performed as a political party, not as an objective journalistic outlet. Since President Obama took office, Fox has succeeded not only in spreading misinformation and lies, but also in entrenching those fictions so that its audience relates to them as irrefutable fact. One in four Americans believes "most or all" of what's said on Fox News, despite Fox's fabrication of everything from death panels to Climategate. (Coined by Sarah Palin, the term "death panels" -- an inaccurate claim that the healthcare reform bill would require end-of-life counseling -- was picked up by Fox to advance the provocative and false threat that the government would "tell grandma and grandpa… how and when to die". Climategate is Fox's name for the so-called scandal in which emails -- stolen and then distorted -- from the UK's Climate Research Unit suggested that "scientists are fudging data to make their case for global warming", when the "evidence isn't really there.")"
Continue reading here.
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