The newsprint world ought not to be happy about the results of this survey - just released and detailed in PRWeek:
"The internet has ten times the influence of traditional print media on the average consumer, according to a study by Fleishman-Hillard.
The global agency interviewed 5,000 internet users in the UK, Germany and France for its Digital Influence research, published today. The internet trumps newspapers and magazines as the most influential medium, with double the influence of television, which ranks second."
"The internet has ten times the influence of traditional print media on the average consumer, according to a study by Fleishman-Hillard.
The global agency interviewed 5,000 internet users in the UK, Germany and France for its Digital Influence research, published today. The internet trumps newspapers and magazines as the most influential medium, with double the influence of television, which ranks second."
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