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Watch that space....disappear!

It gets ever-harder to avoid the "invasion" or intrusion of advertising of one sort or another into our daily lives. Now it seems nothing is sacred - if this article from the IHT is to be believed:

"Add this to the endangered list: blank spaces.

American advertisers seem determined to fill every last one of them.

Supermarket eggs have been stamped with the name of a new CBS television show.

Subway turnstiles bear messages from Geico auto insurance. Chinese food cartons promote Continental Airways. US Airways is selling ads on motion sickness bags. And the trays used in airport security lines have been hawking Rolodexes.

Marketers used to try their hardest to reach people at home, when they were watching television or reading newspapers or magazines. But consumers' viewing and reading habits are so scattershot now that many marketers say the best way to reach time-pressed consumers is to try to catch their eye at every turn."

Sigh!!!!



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