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If Only Life Was That Easy....!!!

"THEIR idols are Angelina Jolie (what a brand) and Donald Trump (what a businessman). If they have their way, their first car is more likely to be a nifty runabout than a Ford, nothing too flash, a Peugeot maybe. Roughing it is a takeaway mocha latte and chilling out in the park with their iPods. And, they truly believe that one day the lifestyles of the rich and famous they eagerly follow in the gossip mags will be theirs".

It is difficult to know whether to be appalled or take Generation Y'ers by the scruff of their collective necks and enlighten them to the facts of life!

The view [rose-tinted glasses] of Generation Y as found by ad agency George Patterson Y & R reflected in the above quote and this article from the SMH today makes for "interesting" reading on a number of levels. Aspirations? Money and unrealistic expectations about many things.... Dumbing-down? Absolutely! Oh deary, deary me.......

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