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Trying to market a deadhead president

Frank Rich, an op-ed columnist in the NY Times, has never been a Bush follower.

In his latest piece "A President Forgotten but not Gone" Rich reflects on the attempt over the years to market Bush as something he clearly was not - a man with any sort of comprehension of what he was doing and the effect of it. It was left to the likes of someone like the discredited Karl Rove to attempt some sort pr or hype relating to Bush.

"The last NBC News/Wall Street Journal poll on Bush’s presidency found that 79 percent of Americans will not miss him after he leaves the White House. He is being forgotten already, even if he’s not yet gone. You start to pity him until you remember how vast the wreckage is. It stretches from the Middle East to Wall Street to Main Street and even into the heavens, which have been a safe haven for toxins under his passive stewardship. The discrepancy between the grandeur of the failure and the stature of the man is a puzzlement. We are still trying to compute it.

The one indisputable talent of his White House was its ability to create and sell propaganda both to the public and the press. Now that bag of tricks is empty as well. Bush’s first and last photo-ops in Iraq could serve as bookends to his entire tenure. On Thanksgiving weekend 2003, even as the Iraqi insurgency was spiraling, his secret trip to the war zone was a P.R. slam-dunk. The photo of the beaming commander in chief bearing a supersized decorative turkey for the troops was designed to make every front page and newscast in the country, and it did. Five years later, in what was intended as a farewell victory lap to show off Iraq’s improved post-surge security, Bush was reduced to ducking shoes."

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