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Beware Coca-Cola's "message"

There seems to be no end to which multinationals will go - especially those selling food or drink products - in seeking to mislead the public.    The name of the game is to divert the message from what it ought to be - a la a health warning - to something which benefits the manufacturer.     Take Coca-Cola as a good example.

"Coca-Cola is bankrolling a campaign to focus the discussion about obesity in Australia on exercise and away from diet as the solution to the health epidemic.

Last August, Coca-Cola's global boss promised to publish all financing of health groups and research globally after revelations of its activities by the The New York Times.


Within six weeks it disclosed that the soft drink giant had given $US21.8 million ($30.5 million) to fund research and $US96.8 million to fund what it calls "health and wellbeing partnerships" in the United States.


More than six months later, no such disclosures have been made in Australia."


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