Skip to main content

Depriving Coke of its fizz!

Call it insidious, or whatever......but to learn that Coke is adopting the tactics (that is, marketing) it is in order to push sales leaves more than a nasty taste (well, Coke is horrid anyway!) in the mouth.   Let it not be said that you haven't been warned.

"Coca-Cola, the world’s largest producer of sugary beverages, is backing a new “science-based” solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories.

The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media. To help the scientists get the word out, Coke has provided financial and logistical support to a new nonprofit organization called the Global Energy Balance Network, which promotes the argument that weight-conscious Americans are overly fixated on how much they eat and drink while not paying enough attention to exercise.

“Most of the focus in the popular media and in the scientific press is, ‘Oh they’re eating too much, eating too much, eating too much’ — blaming fast food, blaming sugary drinks and so on,” the group’s vice president, Steven N. Blair, an exercise scientist, says in a recent video announcing the new organization. “And there’s really virtually no compelling evidence that that, in fact, is the cause.”

Health experts say this message is misleading and part of an effort by Coke to deflect criticism about the role sugary drinks have played in the spread of obesity and Type 2 diabetes. They contend that the company is using the new group to convince the public that physical activity can offset a bad diet despite evidence that exercise has only minimal impact on weight compared with what people consume.

This clash over the science of obesity comes in a period of rising efforts to tax sugary drinks, remove them from schools and stop companies from marketing them to children. In the last two decades, consumption of full-calorie sodas by the average American has dropped by 25 percent."

Comments

Popular posts from this blog

Wow!.....some "visitor" to Ferryland in Newfoundland

It's not at all friendly in United's sky!

More than apt commentary in The Guardian (with video)on United Airline's outrageous conduct so widely reported around the world....

It has become apparent that America’s airlines, much like America’s president, have absolutely no shame. They seem to care only about profit and treat the people they supposedly serve like chattel, cattle or criminals.

This week’s installment of airlines reaching new lows is brought to you by United – you know, the people who spendtens of millions of dollarson fancy adverts urging you to “Fly the Friendly Skies”, while seemingly going out of their way to make the skies as unfriendly as possible. The story has been everywhereover the last 24 hours and you’ve probably seen thegraphic video. United overbooked a flight and, having only realized this after the flight had boarded, tried to force a few randomly selected passengers off. One man refused to vacate the seat he paid for and, thus, had a reasonable expectation of sitting in. Security office…