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And this is supposed to be reporting.....

There could be no clearer evidence of what journalism has come to with the likes of The Daily Mail in the UK.

Be appalled - and refuse to read, let alone support, this trash!   An insider reports  - in this piece "My Year Ripping Off the Web with the Daily Mail Online" from G TKTK.

"MailOnline—which has since changed its name to DailyMail.com in order to "mak[e] deeper inroads … with ad firms on Madison Avenue," according to the Wall Street Journal—has been widely hailed as a blueprint for the future of online journalism. It reaches hundreds of millions of readers, and it has hired former BuzzFeed COO Jon Steinberg to help turn those gargantuan traffic numbers into profit. Earlier this year, DailyMail.com acquired U.S.-based site Elite Daily, the so-called "Voice of Generation Y."

The eager paradigm-proclaimer Michael Wolff used his USA Today media column last August to praise the Mail's business model as having succeeded where other, better-funded and more prestigious publications have failed. Under the headline "Daily Mail Solves Internet Paradox," Wolff lauded the publication's "180 million unique visitors a month" and suggested that if other publications want to survive the "digital migration" they should adopt a model similar to that of the Mail's.

What Wolff failed to acknowledge: the Mail's editorial model depends on little more than dishonesty, theft of copyrighted material, and sensationalism so absurd that it crosses into fabrication.

Yes, most outlets regularly aggregate other publications' work in the quest for readership and material, and yes, papers throughout history have strived for the grabbiest headlines facts will allow. But what DailyMail.com does goes beyond anything practiced by anything else calling itself a newspaper. In a little more than a year of working in the Mail's New York newsroom, I saw basic journalism standards and ethics casually and routinely ignored. I saw other publications' work lifted wholesale. I watched editors at the most highly trafficked English-language online newspaper in the world publish information they knew to be inaccurate."


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