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"Cash is so 20th century"

When Haiti was hit by an earthquake earlier this year, the world sped to help the already poor country. Aid poured in. Now, months later the country still lacks in most vital things, principally housing. With the hurricane season in the region now to begin, Haiti is certain to cop more devastation.

Nicholas D Kristof in his latest column "I’ve Seen the Future (in Haiti)" in The New York Times reports on a remarkably modern and so 21st century approach to helping Haitians:

"Cash is so 20th century.

I’ve been experimenting with a 21st-century alternative, using money on a cellphone account to buy goods in shops. It’s a bit like using a credit card, but the system can also enable you to use your cellphone account to transfer money to individuals or companies domestically or internationally. And it’s more secure because a thief would have to steal not only your phone but also your PIN to get access to your money.

What’s really astonishing, though, is the site of my experimentation with “mobile money.” Not in the banking capitals of New York City or London, but in this remote Haitian town of St.-Marc.

Mercy Corps, through a United States government-financed program, is providing food for people here in St.-Marc who have taken in earthquake survivors. The standard method would be to hand out bags of rice, or vouchers. Instead, Mercy Corps will be pushing a button once a month, and $40 will automatically go into each person’s cellphone savings account — redeemable at local merchants for rice, corn flour, beans or cooking oil.

I took one of these phones and walked into a humble little grocery shop with no electricity — “Rosie Boutique,” named for the owner’s little daughter — and became the first person to make a cellphone purchase there. I typed the codes into my phone, and then both my phone and the store’s phone received instantaneous text messages saying that the transfer was complete. The food was now mine.

“It doesn’t get any cooler than this,” said Kokoévi Sossouvi, the Mercy Corps program manager. She’s right — and the technology isn’t just cool, but could be a breakthrough in chipping away at global poverty."

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