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The IHT is gonna disappear - to be rebranded as the International New York Times

Oh dear!   An icon in journalism, The International Herald Tribune, is going to be re-badged as the International New York Times.    

From Spiegel OnLine International:

"It is the end of an era at the International Herald Tribune, with the paper soon to be rechristened as the International New York Times. In an interview, journalists Stephen Dunbar-Johnson and Dick Stevenson discuss the name change and the future of independent journalism.

SPIEGEL: The International Herald Tribune is an iconic brand of global journalism. In October, the paper will be rebranded as the International New York Times. Why are you giving up a globally recognized brand?

Answer

Dunbar-Johnson: The New York Times Company has made it very clear over the last year and a half that our focus is on the New York Times brand. This is why the company has sold regional newspapers and the Boston Globe. And this is also why it wants to rebrand the IHT. We believe the future of our journalism and our ability to sustain the sort of journalism that we produce largely depends on our ability to get readers to pay for our content online. We have about 699,000 digital subscribers right now, and only roughly 10 percent come from outside the United States. We therefore think there is a big opportunity for growth."





 Continue reading the Q & A here.

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