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Jobs - the Man!

Not surprisingly tributes from around the world are poring in following the death of Apple's Steve Jobs. 

A tweeter to BBC Radio last night said there had been 3 apples in the world.......Adam's apple, Isaac Newton's apple and Steve Jobs' Apple.

But what about Jobs the man?      BBC's News Technology says "Steve Jobs was a uniquely recognisable, charismatic and idiosyncratic leader" - and then goes on to detail some of the traits that made him the world's most talked about chief executive.

For example:

"Steve Jobs was not a fan of market research. He famously said "You can't just ask customers what they want then try to give that to them. By the time you get it built, they'll want something new."

Instead, he relied on his own instinct for refining existing technologies, developing new products and packaging them in a way that people would want to use.

Before the iPod appeared in 2001, there was relatively little interest in MP3 music players. Those products that did exist were chunky, often fiddly to use, and were largely bought by early adopter tech enthusiasts.

So appealing were gadgets such as the iPod, iPhone and iPad that the public quickly engaged with them. That was due, in no small part, to Steve Jobs' ability as a salesman - explaining his products simply in a way that everyone could understand."








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