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Brand Trump is tanking

Anyone who is even remotely across the daily news, will know that Trump in the White House is doing far from well. 

This piece on The Age - reprinted from The Washington Post - puts into context how really, really bad things are for brand Trump.....

"The White House is perhaps the best imaginable venue for product placement. But despite the fact that it now commands a presidential seal, the Trump brand seems less attractive than ever.

Nordstrom, Neiman Marcus and even discount retailers such as Kmart are dropping daughter Ivanka's fashion line. Companies such as Uber face backlash for merely giving the impression of being pro-Trump. Professional athletes, those traditional arbiters of cool, are turning their backs: So far, six of the New England Patriots have declined to meet the president, and beloved Golden State Warriors point guard Steph Curry mockingly described President Trump as an asset - "if you remove the 'et.' "


The "brash business mogul" brand just hasn't translated well from the campaign trail to leadership of the country. In fact, the move to DC seems to have deflated it completely.

Overexposure hasn't helped. Even under the harsh lights of the campaign, Trump operated under, if not a veil of mystery, at least a level of remove. Watchers certainly saw enough of him to stick in their minds, but the barrage only became unrelenting late in the game.


Today, however, we're seeing far more of Trump than we would like - and it's rarely a flattering view."


Continue reading here.

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