Skip to main content

Inglorious Fruits and Vegetables

In a world - certainly in the Western part of it - which strives to look good and where vanity abounds, a lot of fruit and vegetables don't end up on our shop's shelves because they don't look good.      In the meantime, a lot of fruit and vegetables literally go to waste.    A new campaign in France seeks to arrest this desire to both sell and people only willing to buy "perfect" fruit and vegetables.   Welcome "Inglorious Fruit and Vegetables!"

"Not all carrots look alike, but you wouldn’t know it from scanning the shelves of your local supermarket.

Supermarket chains often display only the most perfectly shaped apples, potatoes and other produce for their shoppers. The rest may get cooked for the store’s prepared foods or, more often, tossed out with the garbage.

“Most consumers buy their fresh products based on aesthetic criteria: If the product looks good, then it must taste good,” said Patrice DeVilliers, the photographer of a campaign by Marcel Worldwide that is changing the way French consumers view unattractive produce. Last year, these “ugly” fruits and vegetables accounted for 40 percent of France’s total food waste, according to Ms. DeVillers. “Fruits and vegetables are suffering from unjustified aesthetic prejudice,” she said.

The “Inglorious Fruits and Vegetables” campaign was created for Intermarch√©, a supermarket chain in France, to see if customers would be willing to buy imperfect produce at a reduced price. The advertising campaign includes posters and television ads, including the one below in which an “Ugly Carrot” gets a pep talk. The goal was to reduce the more than 603,835,616 pounds of food wasted in the European Union each day.

It has been a year since this campaign was implemented, and the misshapen apples, potatoes and lemons were so popular with customers that “inglorious” produce is now being offered in all 1,800 Intermarch√© stores.

“These fruits and vegetables might be ugly, but they are as tasty as visually perfect ones,” said Ms. DeVilliers."


Comments

Popular posts from this blog

Whatever democracy the Palestinians had is dying

Almost a desperate cry from a well-known, respected and sober moderate Palestinian.

Mustafa Barghouthi is secretary-general of the Palestinian National Initiative and a member of the Palestinian Legislative Council. He was a candidate for the Palestinian presidency in 2005.

He writes in a piece "The Slow Death of Palestinian Democracy" on FP:

"Palestinian municipal elections were supposed to be held last week. Instead, they were canceled. A statement released by the Palestinian Authority claimed the cancellation was "in order to pave the way for a successful end to the siege on Gaza and for continued efforts at unity" between Hamas, which governs the Gaza Strip, and the government in the West Bank.

The cancellation of this election was an unjustified, unlawful, and unacceptable act. It damages democratic rights and makes a mockery of the interests of the Palestinian people.

But this is far more than an internal Palestinian issue. The only lasting peace between Isr…

Big Brother alive and well in the USA in 2007

The so-called "war on terror" has shown itself up in a multitude of manifestations. The most dangerous thing has been governments using the "excuse" of the war to restrict certain civil liberties, allowing government agencies to pursue a variety of things that they would otherwise would not - and should not - be allowed to do and gathering, and retaining, a variety of information on its citizens.

The Washington Post reports on the latest incursions into civil liberties of all Americans:

"The U.S. government is collecting electronic records on the travel habits of millions of Americans who fly, drive or take cruises abroad, retaining data on the persons with whom they travel or plan to stay, the personal items they carry during their journeys, and even the books that travelers have carried, according to documents obtained by a group of civil liberties advocates and statements by government officials.

The personal travel records are meant to be stored for as lo…