In a world - certainly in the Western part of it - which strives to look good and where vanity abounds, a lot of fruit and vegetables don't end up on our shop's shelves because they don't look good. In the meantime, a lot of fruit and vegetables literally go to waste. A new campaign in France seeks to arrest this desire to both sell and people only willing to buy "perfect" fruit and vegetables. Welcome " Inglorious Fruit and Vegetables !" "Not all carrots look alike, but you wouldn’t know it from scanning the shelves of your local supermarket. Supermarket chains often display only the most perfectly shaped apples, potatoes and other produce for their shoppers. The rest may get cooked for the store’s prepared foods or, more often, tossed out with the garbage. “Most consumers buy their fresh products based on aesthetic criteria: If the product looks good, then it must taste good,” said Patrice DeVilliers, the photographer of a campaign by
Old enough to know better, young enough not to care.