Skip to main content

The IHT is gonna disappear - to be rebranded as the International New York Times

Oh dear!   An icon in journalism, The International Herald Tribune, is going to be re-badged as the International New York Times.    

From Spiegel OnLine International:

"It is the end of an era at the International Herald Tribune, with the paper soon to be rechristened as the International New York Times. In an interview, journalists Stephen Dunbar-Johnson and Dick Stevenson discuss the name change and the future of independent journalism.

SPIEGEL: The International Herald Tribune is an iconic brand of global journalism. In October, the paper will be rebranded as the International New York Times. Why are you giving up a globally recognized brand?

Answer

Dunbar-Johnson: The New York Times Company has made it very clear over the last year and a half that our focus is on the New York Times brand. This is why the company has sold regional newspapers and the Boston Globe. And this is also why it wants to rebrand the IHT. We believe the future of our journalism and our ability to sustain the sort of journalism that we produce largely depends on our ability to get readers to pay for our content online. We have about 699,000 digital subscribers right now, and only roughly 10 percent come from outside the United States. We therefore think there is a big opportunity for growth."





 Continue reading the Q & A here.

Comments

Post a Comment

Popular posts from this blog

Robert Fisk's predictions for the Middle East in 2013

There is no gain-saying that Robert Fisk, fiercely independent and feisty to boot, is the veteran journalist and author covering the Middle East. Who doesn't he know or hasn't he met over the years in reporting from Beirut - where he lives?  In his latest op-ed piece for The Independent he lays out his predictions for the Middle East for 2013. Read the piece in full, here - well worthwhile - but an extract... "Never make predictions in the Middle East. My crystal ball broke long ago. But predicting the region has an honourable pedigree. “An Arab movement, newly-risen, is looming in the distance,” a French traveller to the Gulf and Baghdad wrote in 1883, “and a race hitherto downtrodden will presently claim its due place in the destinies of Islam.” A year earlier, a British diplomat in Jeddah confided that “it is within my knowledge... that the idea of freedom does at present agitate some minds even in Mecca...” So let’s say this for 2013: the “Arab Awakening” (the t...
Post a Comment
Read more

The NPT (Nuclear Non-Proliferation Treaty) goes on hold.....because of one non-Treaty member (Israel)

Isn't there something radically wrong here?    Israel, a non-signatory to the NPT has, evidently, been the cause for those countries that are Treaty members, notably Canada, the US and the UK, after 4 weeks of negotiation, effectively blocking off any meaningful progress in ensuring the non-proliferation of nuclear weapons.    IPS reports ..... "After nearly four weeks of negotiations, the Nuclear Non-Proliferation Treaty (NPT) Review Conference ended in a predictable outcome: a text overwhelmingly reflecting the views and interests of the nuclear-armed states and some of their nuclear-dependent allies. “The process to develop the draft Review Conference outcome document was anti-democratic and nontransparent,” Ray Acheson, director, Reaching Critical Will, Women’s International League for Peace and Freedom (WILPF), told IPS. “This Review Conference has demonstrated beyond any doubt that continuing to rely on the nuclear-armed states or their nuclear-de...
Post a Comment
Read more

#1 Prize for a bizarre story.....and lying!

No comment called for in this piece from CommonDreams: Another young black man: The strange sad case of 21-year-old Chavis Carter. Police in Jonesboro, Arkansas  stopped  him and two friends, found some marijuana, searched put Carter, then put him handcuffed  behind his back  into their patrol car, where they say he  shot himself  in the head with a gun they failed to find. The FBI is investigating. Police Chief Michael Yates, who stands behind his officers' story,  says in an interview  that the death is "definitely bizarre and defies logic at first glance." You think?
Post a Comment
Read more