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Planet Google?: The Quest

The Economist reviews a new book on Google:

"Google must be the most ambitious company in the world. Its stated goal, “to organise the world’s information and make it universally accessible and useful,” deliberately omits the word “web” to indicate that the company is reaching for absolutely all information everywhere and in every form. From books to health records and videos, from your friendships to your click patterns and physical location, Google wants to know. To some people this sounds uplifting, with promises of free access to knowledge and help in managing our daily lives. To others, it smacks of another Big Brother, no less frightening than its totalitarian ancestors for being in the private sector."

Read the complete piece here. Like it or not, Google is here to stay, Big Brother, 1984 or not!

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