Forget about the image of a young, blonde fellow wearing tattered board-shorts being your typical surfer. No more, according to this piece in the NY Times. Looks like Quiksilver and Billabong are themselves literally riding a wave here in selling their gear to all those surfers out there - and not only those teenagers.
"Surfing, once the sport of Hawaiian kings, has come full circle. After becoming a counterculture activity for beach bums and bohemians, it has emerged as a status sport, like skiing and golf.
Surfing’s popularity has helped drive international real estate sales, with property along remote coastlines being bought and developed into resorts and vacation homes. Parts of Costa Rica are considered so crowded that some surfers have pushed north to Nicaragua. And in Mexico, rumors abound about development in a remote area of Baja California known as Scorpion Bay."
"Surfing, once the sport of Hawaiian kings, has come full circle. After becoming a counterculture activity for beach bums and bohemians, it has emerged as a status sport, like skiing and golf.
Surfing’s popularity has helped drive international real estate sales, with property along remote coastlines being bought and developed into resorts and vacation homes. Parts of Costa Rica are considered so crowded that some surfers have pushed north to Nicaragua. And in Mexico, rumors abound about development in a remote area of Baja California known as Scorpion Bay."
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