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ipod trumps beer

In an interesting reflection of the times:

"In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, New Jersey-based Student Monitor.

Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" -- more than any other item in a list that also included text messaging, bar hopping and downloading music".

Read the CNN.com report of the survey in the USA here.

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